In the media, there is not enough of an emphasis of different body shapes being represented in advertisements, magazines, websites and other forms of the media. An example of this can be seen from the Love Your Body campaign in which they found only 5% of females naturally posess the body type most portrayed in adevertising campaigns as the ideal body image. This shows how body image is wrongly portrayed in the media and how unrealistic it is. The negative effect it has on women is giving major  concerns to campaigns and instituations how want to change the ideal body image from one perfect body type to a range of acceptable body types to be shown as being beautiful in their own way.

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